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About
My name is Alexa Young
Briefly introduce yourself and share something interesting with website visitors. Double click to edit the text.
Hello, I'm Tricia! I am a passionate and driven multilingual storyteller specialising in social media marketing and digital
strategy within the film, culture and entertainment industries.
With hands-on experience in storytelling, digital marketing, multicultural branding, and community building. I bring a strategic yet creative approach to artist and project promotion, fan engagement, and brand collaborations.​​
I’m a passionate marketing and content professional with a proven ability to drive engagement, spark fresh ideas, and support creative projects through strategic content development and campaign execution. With hands-on managing large social media platforms, I bring both technical skills and storytelling instincts to every project. I speak English, French and Lingala fluently and I've been actively learning Korean and Spanish for the past year and a half.
In my free time, I create and share content across multiple social platforms, reaching over 11 million impressions to date. I currently have a growing community of 450K followers on TikTok, 29K on Instagram, and a steadily expanding audience on YouTube. My content celebrates storytelling, popular culture, and digital expression through an African and multicultural lens. In 2022, I was honoured to be nominated for the DStv Content Creator Awards, recognising my work as a digital creator. I’m also currently writing my first novel, which explores South African girlhood through a vibrant, cross-cultural perspective. My passions include content strategy, editing, writing, music, and film/TV reviewing, and I’m excited to continue blending these creative interests with marketing in my professional journey.
Cynthia Erivo and Ariana Grande
​Content Creator
Freelancer
March 2020 - Present​​
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​Content Strategist
Limitless Studios
Nov 2021- July 2023
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Actress & Filmmaker
Johannesburg, SA
2019 - Present
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Author
2025
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Presenter
Johannesburg, SA
2022 - Present​
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His excellency David Martinon, French Ambassador to South Africa, Lesotho and Malawi
The French Consulate in South Africa
Since 2023, I have collaborated on a voluntary basis with the French Consulate in Johannesburg to support the promotion of France’s cultural and educational presence in Southern Africa. My work focuses on raising awareness around events, festivals, funding opportunities, grants, and scholarships available for study and collaboration in France.
Universal Pictures and TikTok: Wicked European Premiere
I was selected as one of the content creators to attend the European premiere of Wicked in London, where I had the opportunity to meet Cynthia Erivo and Ariana Grande. As part of the experience, I participated in the "Creating Content That Will Defy Gravity" workshop at TikTok HQ, where
I gained valuable insights into producing fan-driven social media content. The workshop enhanced my skills in brand awareness, audience engagement, and fueling fan culture. I created and executed content
that contributed to building excitement and driving cinema attendance for the film.
Korean Cultural Center: Feel Korea Festival
In South Africa, I have voluntarily created content to promote Korean culture in collaboration with the Korean Cultural Center. My involvement began with the Feel Korea Festival and has expanded to include coverage and promotion of several of their cultural events. Through this partnership, I’ve deepened my understanding of both traditional and contemporary Korean culture, while helping to bridge cultural connections and engage local audiences.
Content Strategist
In 2021, I had the exciting opportunity to intern at Limitless Studios, a global animation and entertainment company founded in 2020 and headquartered in Lagos, Nigeria, with a rapidly expanding international presence. From 2022 to 2023, I continued with the company as a Content Strategist, where I contributed to the overall digital marketing strategy for their flagship animation brand, OmoBerry. My responsibilities included devising engagement strategies across TikTok, Instagram, YouTube, and Facebook; developing and managing weekly, quarterly, and annual content calendars; creating and editing videos and graphics; and coordinating multimedia campaigns that aligned with the studio’s creative and business goals.
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I also played a key role in writing and developing new OmoBerry characters designed to appeal to a global audience. Additionally, I created short-form video content and promotional assets tailored for both Korean and international viewers, provided voice-overs for select characters, and offered strategic input on brand collaborations and community-building initiatives.
Throughout this period, I worked closely with the General Manager and Social Media Coordinator to ensure cohesive execution of content and engagement strategies. Operating remotely from Johannesburg, South Africa, I further developed my ability to manage tasks independently across time zones while maintaining strong communication and collaborative efficiency.
This experience sharpened my skills in strategic content planning, brand storytelling, community engagement, and remote team coordination, while deepening my understanding of global digital marketing in the entertainment space.
Comic Con Africa: TikTok account takeover
Comic Con Africa is a major annual pop culture and gaming festival held in Johannesburg, South Africa, at the Johannesburg Expo Centre (Nasrec). Since its inception in 2018, it has grown into Africa’s premier convention for comics, cosplay, gaming, movies, and anime. In September 2022, I was given the opportunity to contribute to the event's digital presence by managing and growing the official Comic Con Africa TikTok account over the four days of the convention. During this period, I successfully increased the account’s following by 7,500+ followers, significantly boosting visibility and fan engagement.
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As the sole content creator for the account, I developed and executed a real-time content strategy to highlight key events, activations, and behind-the-scenes moments. My responsibilities included filming and editing content on-site, engaging directly with attendees, responding to comments, and fostering online community interaction throughout the event. This hands-on experience immersed me in the dynamic world of pop culture and live events. It also strengthened my skills in event-based marketing, short-form content creation, and community engagement, while offering valuable insight into audience behavior across diverse cultures and fandoms.
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Filmfinity Movie Guides
In Johannesburg, I have collaborated on multiple campaigns with Filmfinity, a leading South African film distribution company representing both international and local titles. My role has focused on researching and promoting upcoming film releases—from homegrown productions to major global titles—while developing strategies to build anticipation and drive audience engagement across cinemas nationwide.
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Francophone Events
In Paris, I had the opportunity to attend and create promotional content for two major pop culture events.
The first was "A Storm of Crows & Shadows," where I met the cast of the popular Netflix series Shadow and Bone and produced social media content tailored to its global fanbase. The second was an African film screening in collaboration with Cinewax, a non-profit organisation founded in 2015 by Franco-Senegalese entrepreneur Jean Fall, dedicated to promoting African and Caribbean cinema and its diasporas.
Through both experiences, I leveraged my multilingualism to craft engaging content for both anglophone and francophone audiences, building cross-cultural connections and expanding the reach of each event across diverse communities.
P E R S O N A L C O N T E NT
449.7K FOLLOWERS | 11.5M LIKES
Since 2020, I have independently created and managed my personal TikTok account, which has grown to over 448,000 followers and earned more than 11 million likes. In 2025 alone, the account received over 80 million views, with my top-performing video reaching 5.1 million views.
My content—celebrated for its creative storytelling and relatability—has been reshared by major public figures and platforms, including Taraji P. Henson, Good Morning America, and ABC News (U.S.). It has also led to media features in both local and international outlets such as Expresso Morning Show (South Africa), Women’s Health UK, and The Radio Workshop.
In 2024, I was invited as a keynote speaker at Level Up Africa, where I shared insights about my journey as a creator and building an engaged audience on TikTok. I also spoke at a TikTok U.S. webinar focused on fan-driven content, where I discussed community-building and authentic engagement.
In recognition of my impact and originality as a digital creator, I was nominated for a DStv Content Creator Award in 2022.
Branded
I create engaging unboxing experiences and curated product recommendations that highlight branded products across diverse categories. My content strategy emphasises authentic storytelling and visual appeal to drive audience engagement and brand trust.
Recommendations
I produce insightful reviews and
recommendations for films, television series, music, and a wide range of entertainment content. My work blends critical analysis with genuine passion to inform, engage, and connect with diverse audiences across digital platforms.
Event Vlogs
I create dynamic event recaps and promotional vlogs that highlight the full scope and energy of both past and upcoming experiences. Through engaging storytelling and visual content, I aim to generate excitement, boost visibility, and drive interest in the events being showcased.
Comedy
I produce witty, and educational content that brings visibility to film, television, pop culture, and Congolese and broader African cultural narratives. My work blends entertainment with insight to inform and engage diverse audiences while celebrating underrepresented voices.
Storytelling
I craft compelling short-form storytelling content that explores a range of topics—from African myths and legends to personal narratives. Through a blend of cultural insight and authentic voice, I aim to entertain, educate, and spark meaningful connection.
29K Followers
I have independently built and managed my personal Instagram account, growing it to over 29,400 followers, with my top-performing video reaching 3.9 million views. Through consistent, creative content and organic audience engagement, I’ve established a strong personal brand with measurable reach and influence.
As a result of my platform’s growth and engagement, I was invited to participate in exclusive workshops hosted by Meta, including:
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Enabling Women Entrepreneurial Creators in Africa (2024)
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Instagram Creator Event – Solve Your Account Issues
These sessions offered direct insights from Meta’s team on growth strategies, audience development, and community-building using tools across Instagram, WhatsApp, and Facebook. Through these experiences, I’ve deepened my understanding of Meta’s ecosystem and enhanced my ability to apply data-driven strategies to content creation and digital brand building.
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7,000 Subscribers
Since 2013, I have independently created and managed my personal YouTube channel, which has grown to over 7,000 subscribers. I’ve produced and marketed a wide range of content, including personal vlogs, pop culture commentary, entertainment reviews, and original creative work such as short films and monologues. My top-performing video, a YouTube Shorts feature has garnered over 1.1 million views, demonstrating my ability to engage audiences and create content that resonates across platforms. My content allowed me to attend several events and workshops hosted by YouTube Sub-Saharan Africa; including:
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YouTube Raise a voice
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YouTube Shorts Africa Month​
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I have also created content for the following brands:
S T O R Y T E L L I N G
Acting
I made my acting debut in Soccer Season: Playmaker, a sports drama now streaming on Netflix Africa. This role marked my first appearance in a feature film, offering me the opportunity to explore character work on screen and contribute to a project with continental visibility and cultural relevance.
Filmmaking
This year, I made my directorial debut with the music video for "Will You Call Me" by Nomsa, taking the lead in concept development, visual storytelling, and direction. This project marked a significant milestone in my filmmaking career, allowing me to bring a distinctive narrative vision to life while collaborating closely with the artist and production team.
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Writing
My upcoming novel is a heartfelt romantic comedy that follows a teenage girl and her three best friends as they navigate the highs and lows of love, friendship, and identity. Brought together by their shared love for BTS, the story celebrates the richness of South African, Congolese, and Korean cultures, offering a fresh and joyful exploration of girlhood, fandom, and cross-cultural connection.
Presenting, Hosting & Media Features
I’ve had the opportunity to host, present, and speak on multiple high-profile platforms, blending my experience as a creator, storyteller, and cultural commentator across digital and broadcast media.
2025
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Red Carpet Co-Host, TikTok Awards Sub-Saharan Africa
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Guest Interviewee, Expresso Morning Show – “Getting to Know Actress, Writer & Storyteller Tricia Mpisi” and my top romantic movie recommendations
2024
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Panelist, TikTok Level Up Africa – speaking on creative growth and digital storytelling in Africa
2023
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My TikTok reaction video to the Black Panther: Wakanda Forever trailer was featured on Good Morning America during Marvel’s official trailer reveal
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Keynote Speaker, Africa Rising Film Festival – “The Evolution of Content” panel
2022
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Red Carpet Host, NBCUniversal x Universal+ Launch Party (TikTok)
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Panelist, Comic Con Africa – Pop culture, fandom, and digital identity
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Featured Contributor, Women’s Health UK – “How Bianca Barclay Brings African Mermaid Folklore to Modern Life”
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Guest Interviewee, Expresso Morning Show – Clover Crush spotlight: Audiences in Netflix’s 'Wednesday'
2021
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Co-Host, TikTok Creator Fest (Online) – Celebrating digital creativity across Africa
Youth Advocacy & Personal Mission
I have a deep, lifelong passion for helping young people realise their full potential. This calling began when I was a teenager, volunteering with children through organisations like Operation Smile in Kinshasa and the Imani Projects in Thembisa. It was during those formative years that I witnessed the transformative power of kindness, presence, and belief in a child’s future.
As I grew older, I felt compelled to open up about my own journey—sharing my experiences of grief, a difficult childhood, and the often painful search for belonging. It wasn't easy, but in choosing to be vulnerable, I found healing—and connection. The more I spoke my truth, the more young people began to reach out to me, seeking guidance, understanding, or simply someone who could say, "I see you. You're not alone."
That’s when I realised that my voice had value—not because it was perfect, but because it was honest. Today, I strive to speak from the heart and offer whatever wisdom I can, rooted in lived experience and sincere care. If I can inspire just one young person to believe in themselves a little more, then I know I’m walking in my purpose.
TikTok
"—Take Tricia Mpisi, a South African entertainment creator who gained popularity on TikTok through film.."
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